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W^pS  0WWeSNW^of‰[M]. Nwm: TNm'Yf[QHr>y 2011.4-6.[3] UOVWN0WWeSvsNW^b_aQX N Od--N_lς_]^$NIleS:NO;J=FUNeN 2014 217 31-33.[4] hŖN W^TGr 0R W^TLr -TW^TLrb_a Odcg;J=Tf[bf[b>yOyf[Hr 2015 324 22-25.[5] sЏ[T 'YVnTW v _R;J=QV{ 2014 354 36-39.A Study on the Image Location and Spread of Hefei City under the Influence of Regional CultureSHENG Xia, PAN Qian(Design Department of Anhui Vocational College of City Management, Hefei, Anhui 230601)Abstract: Regionalcultureand the city image are closelytiedtoeach otherand mutually influenced.Theregionalcultureisthesoulofthecityimage, and the city image is the visual carrier of regional culture. As an important regional culture in Hefei, Chaohu Lake Culture has an important influence in current positioning of Hefei city image. 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